Business Ethics

An objective can be defined as a purpose, mission or standard that can be reasonably accomplished within the estimated time period in the presence of the available resources. In general, it is wider in scope than a goal and can comprise of various different goals. Objective is the most basic and essential tool of planning underlying all the planning and strategic activities. It serves as the foundation for policy and performance considerations and unites the entire organization together. In short it is an aim or a target for purposes or goals in sight.

Subjective is an opposite of objective. It is based on attitudes, thoughts or opinions, instead of on evidence or phenomenon. It refers to the thinking subject rather than to the object of consideration and is based on personal way of thinking and interpretation. In other words it can be defined as the personal feelings and emotions about self observations of ones beliefs and opinions. For instance, a subjective judgment means a judgment based on ones individual personal impressions, opinions and views rather than external facts.

Relative means to have something in relation or in comparison to something else or something dependent upon external conditions. In other terms, relative is someone in the same family a person who is related with another person by blood, affinity or marriage. A word relative relates to other words or phrases called its antecedents as the relative.

Morality can be defined as the conventionality to the rule of right conducts, doctrine or moral conduct and to act accordingly. It is conscious and premeditated effort in directing ones behavior and performance by reason based on justice and religious beliefs. It is a sense of behavioral demeanor that distinguishes intentions, choices and actions among those that are right or wrong. A system of morality is a moral code and any ones practice within a moral code is called a moral. Morality refers to cultural values and codes of conduct that differentiates between good or bad in the human society.

Ethics can be defined as moral philosophies or moral principles. It deals with the values concerning human behavior with respect to correctness and wrongness of certain dealings and to the righteousness and evilness of the motives and ends of such actions. Ethics involves arranging, protecting, and suggesting concepts of right and wrong conducts. Ethics is all about placing principles into action. It refers to the consistency between what we say we value and what our actions say we value is a matter of uprightness. It is also about self-control. It tells us what we should not do even if we have power and authority to do so.

The difference between morality and ethics is basic though subtle. Moral explains personal character while ethics stress a public structure in which those morals are practiced. Ethics is consideration and reflection of morality. It is the way by which we can decide if something is right or wrong (Ambrose  Cross, 2009). Calling something ethical or unethical does not mean that it is good or bad but it means that such a thing is lacking a serious analysis of morality. Morality is the ultimate decision we assign to actions. It is how we consider specific things as being good or bad. It is the principles for actions that exist at some instant.

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