Ethics

Ethical behavior in any business is quite important for ensuring the long term competitive advantage of the business in the marketplace. It is indeed due to this reason why businesses employ morality and ethics in marketing their products as a way of promoting their companys reputation. E-cigarettes are increasingly becoming common among members in the community. This is despite the fact that less research has so far been conducted to qualify the extent of health implications they can have on the user. There are a number unethical marketing tactics that have led to this increase in E-cigarettes popularity in the society.

The first unethical marketing tactic is the claim by E-cigarette marketers that it contains pure nicotine vapor with no toxins. Traditional cigarettes have been blamed of containing diethylene glycol and tobacco-specific nitrosamines (TSNAs) which have negative health implications to the body of the users. Despite the fact that not much research has been conducted on the potential health risks, it is unethical for E-cigarette marketers to claim its absolute lack of such toxins. According to a test research conducted by the Food and Drug Administration, substantial amount of diethylene glycol and tobacco-specific nitrosamines (TSNAs) were detected in some E-cigarettes. Physicians have claimed that nicotine is not the only cause of cancer. However, there is no consensus on how harmful intake of pure nicotine can be in the human body. This means that these E-cigarette marketers are just using technology as a way of poorly influencing consumers into unhealthy behaviors.

Nicotine is the most addictive element to cigarette smokers though other components found in traditional cigarette smoke lead to health problems. It has been a common claim in E-cigarette marketing that this state of art technology can be greatly useful if employed as a tool for resolving smoking addiction. According to FDA, some E-cigarette claims that some of their E-cigarettes contain little or no nicotine. This is neither true nor reasonably logical due to the fact that such cigarettes have been found to contain nicotine, the addictive element in smoking. Still, according to Food and Drug Administration, Pharmaceutical Analysis of some sample E-cigarettes in 2009 proved that they lacked consistency in terms of their individual nicotine contents. Just to be stated here is the fact that quality and safety guarantee particularly for consumable goods lies on guaranteed consistency in the substance compositions. Therefore, with inconsistency in the amount of nicotine per piece in a sample of E-cigarettes, then the claim that they can be used to resolve smoking addiction problem remains a questionable marketing strategy for E-cigarettes.

E-cigarette marketers are constantly describing this high technological cigarette product as nicotine fun rather than a way of increasing nicotine levels in the body of the users. This has been seen by many as a way of compromising the reasoning and judgmental rationality of members of the society. Such are particularly posing a major threat to the minors in the community. Matching technological advancements is the wish of every individual as it provides comfort, class, and prestige. However, just as other technological products manufacturers are bound to notify customers of any threats that can result from using their products, so should be the case for E-cigarettes. This unqualified marketing strategy being employed for E-cigarettes is misleading the young generation in the society to believing that smoking such is fun with no chance of addiction. Whether this is true or not, further research will tell but current consensus on E-cigarettes is that they can have potential health implications on victims. E-cigarette manufacturers must negate this claim through scientific evidence to guarantee the health safety for customers.

Of the debate on the safety of E-cigarette is the threat it gives to those who enjoy but have either quit smoking or are in the process of quitting. This is because with this sense of guaranteed health safety for smokers many are tempted to continue with their habit of smoking (Cochran, 2009).  According to FDA, the claim by E-cigarette marketers that it would help smokers quite smoking is unproven and unethical. Still, such claims of safety have been identified to be reasoned towards influencing the debate on cigarette taxation. According to fact about the cause of drug abuse among the underage in the society is the availability of the drugs as well as the influence associated with the marketing process. This means that any possible market influence to reduce the restrictions and governments control over drugs can potentially compromise the sustainable development of our future generations. Still, E-cigarettes marketers are using bright colors and fruit flavorings to influence consumers. This tactic has much influence on the underage population than it has on the adults thus can be seen as targeting the kids.

In conclusion, technological advancements are quite important for ensuring the sustainable development of the global community. It is by the work of innovative thinkers that the community claim solutions to problems. However, technology should never be used as a way of compromising the safety of the people through unethical marketing of products. E-cigarettes might be safe for human consumption, but much research evidence is required to qualify such claims. It is only through this that these products will be of a social, health and economic value to the society.