Ethics

Upholding a competitive corporate culture is any organization is quite crucial in ensuring a sustainable competitive advantage in the marketplace (Velasquez, 2004). This is because such are the core determinants of the values, attitude and beliefs as well as the experience of the organization. Corporate culture should also be understood as the core values and norms which are commonly shared among the workers of the organization for the ultimate long term success in the marketplace. It is to be clearly noted that the sustainability of any company is highly dependent on the uniqueness of its products as well as the appreciation of the workforce in the company (The Coca-Cola Company, 2009). This paper is written as a discussion of the author interest in working for the Coca-Cola Company due to its strong cooperate culture. The paper in particular takes about the culture suits the author in terms of benefits and ethical issues among other factors.

The Coca-Cola Company is mainly a sugared water seller company. It is however evidently clear that the company has conducted its activities since its establishment in such a skillful way that it has not only succeeded in the global market, but also managed to mysteriously gain full support from its workforce. This has been basically attributed to it strong cooperate culture.  The first and most outstanding cooperate culture in this company is its workplace culture and its concern for the rights of its employees as well as defining the sustainable success of its strategic plans (The Coca-Cola Company, 2009). The company has and still is highly focused on creating and executing strategic workplace policies which seek not only to ensure its business prosperity but also appreciating and nurturing a workforce driven working environment. It is the culture of embracing the commonalities and diversity is its workforce both in culture and ideologies that best makes the company a job target for many in the society (Velasquez, 2004). Just to be stated is the fact that the workforce in any organization is the most important resource. This is because they do not only determine the maximized productivity of the organization but also ensure the efficient utilization of available resource as well as upholding and portraying good reputation of the organization to the general public. Still to be noted is that the reputation of a company is the best marketing tool that helps in ensuring a sustainable market base share for the company.

Just as its clear from the companys mission statement on diversity, the Coca-Cola Company is evidently built on two major core values. These are its brand and its people (The Coca-Cola Company, 2009). It is based on this that the company is always out to ensure the creation of value for the appreciation of its consumers and employees and thus making an impacting difference in the marketplace. By ensuring an inclusive working environment for its workforce, as well as providing employees training programs, the company finds much appreciation from its worldwide team. This would definitely my skills and knowledge in the business world.

It is to be understood that such a working team is marked with much diversity in personality, skills and ideologies. It is thus clear that the outstanding success of the company in the highly competitive global market is based on its quality coordination of both its diverse worker force and consumers (Velasquez, 2004). It is such appreciations of human resources by the coca cola company that it best suits me. This is because it will give me the opportunity not only to work in an engaged environment but also to learn the cultural and personality diversities of the varied workforce. Such could greatly improve my socialization and compatibility ability in the global job market.

The successful long term survival of an organization in the global market is mainly revolved on human resource policies and practices both in the workplace and in the marketplace. Coca Cola Company has over its many years of existence in the global business world always strived to understand and appreciate diversity of its consumers. According to the underlying principles of business management, the success of any business is mainly dependent on how sustainable its consumer base is. It is there the corporate culture of appreciating and operating with the aim of ensuring consumer satisfaction that the company has managed to become a leading sugared water company in the world (The Coca-Cola Company, 2009). Such successful and innovative productivity by the company over the years are a clear assurance that the coca cola company is still to remain in the market in the future. This thus makes it a viable employment company for job seekers.

In conclusion, the ultimate success of an organization lays not only on its efficiency of production but also its consumer base in the marketplace as well as its worker employer relations. From its practices and policies, the coca cola company has always strived to uphold and respect its core assets namely its brand and its people. It is due to this that the company is always giving innovative competition in the market. Such are also the reason for its ever growing consumer base as well as appreciation by its diverse workers and the general public. The company is thus a great place for working in.